Apr 27, 2022
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For medium to large companies, there is not one Industry Email List solution that fits the current and unknown future needs. In order to extract value from all the opportunities that such an integrated marketing technology stack offers, it is smart to set up the marketing organization in an agile and scalable way. Therefore, in addition to MLOps, also adopt Industry Email List principles such as Marketing Ops by continuously aligning the data and technology with legal, creative, content and UX. The ability to deal smartly with the limitations is an Industry Email List opportunity. Because this distinguishes you from the competition and the result-oriented collaboration in a rhythm gives satisfaction. The Dutch E-mail Marketing Benchmark 2022 shows Industry Email List that e-mail marketers in B2B have scored well. Not only if you compare the B2B figures against the ratios from previous years, but especially if you compare the most important Industry Email List opens and clicks with the B2C. This is unprecedented and historic. But the benchmark provides much more insights. In this article I share the main conclusions. About the Dutch Email Industry Email List Marketing Benchmark 2022 The Dutch E-mail Marketing Benchmark for 2022 is composed of data from the E-mail Service Providers Spotler Nederland and Tripolis. They market the following well-known e-mail software: Spotler, Measuremail, Spike, Tripolis Dialogue and Webpower. For this benchmark, 986,000 campaigns Industry Email List from 5,525 companies were analysed. A total of 15.9 billion emails are included in the benchmark. Top 5 conclusions The main conclusions from the benchmark: Opens and clicks increase in Industry Email List B2B, but decrease in B2C Campaigns sent on Saturdays score exceptionally well The Industry Email List acceptance rate continues to rise The e-commerce sector saw a rebound in numbers in 2021 In business services you see a decrease in all e-mail figures There is work to be done for the B2C In many marketing publications you read that the B2B marketer should take an example from his B2C colleague.